Seminar on trends in new coffee consuming markets

The ICO held a seminar on trends in new coffee consuming markets on 5 March 2013. The objective of the seminar was to provide information to Members on trends in new coffee consuming markets. The Seminar identified relevant issues in this field, and also attempted to formulate any relevant recommendations, especially with regard to the recently approved Plan for Promotion and Market Development.

Terms of reference/Programme l Summary report l Photos

Presentations made at the seminar

Coffee 2013: Ready for take-off
J. Ross Colbert, Executive Director, Global Strategist - Beverages,
Rabobank International (Food & Agribusiness Research & Advisory)
Presentation l Video recording

Key trends in emerging consuming markets in Eastern Europe
Ramaz Chanturiya, General Director, Rusteacoffee
Presentation l Video recording

Key trends in producing countries: Colombia
Marcela Jaramillo, Toma Café
Presentation l Video recording

Key trends in emerging consuming markets in Asia: Korea
Lee Yunson, Vice President and green bean buyer, Terarosa
Presentation l Video recording

Impact of new markets on world supply/demand balance
Rob Simmons, Head of Coffee and Cocoa Research, LMC International
Presentation l Video recording

Instant changes still take time - Outlook for soluble coffee in new markets
Judy Ganes-Chase, CEO, J. Ganes Consulting LLC
Presentation l Video recording

Out-of-home consumption
Carlos Brando, Director, P&A International Marketing, Brazil
Presentation l Video recording

 

Meetings and Events